01. Is your brand clearly identifiable?
Yes
No
Not sure

02. How would you rate your consumer awareness? 5= High
1
2
3
4
5

03. Is the brand title unambiguous
Yes
No
Not sure

04. Could the Brand be sold separately from the rest of the business?
Yes
No
Not sure

05. What is your Brand's strength over the equivalent competitor's product?

06. How credible is your Brand Promise? 5= High
1
2
3
4
5

07. How relevant is your brand in the marketplace? 5= High
1
2
3
4
5